The True Journey has begun!

By Jayakishore Bayadi

It’s been a long and ongoing journey. Over eight years into work, I’ve learnt and unlearnt so many things. Finally doing the work what I liked most continue to like most.

Developing a product, marketing it and making money—in layman’s terms this is just a business life cycle. But the life cycle contains several aspects and imbibing each aspect into your blood to become a master in what you do isn’t easy thing. However, it’s an easy and enjoyable journey if you like it. Obviously, I’m enjoying it and growing day-after-day.

Marketing is my passion since my childhood. But the fun part was that I didn’t know it was marketing— the thing in which I was interested most! If you observe keenly you’ll know unknowingly we are doing marketing activities for our own benefits every day. Be it while talking or boasting about ourselves to your friends or colleagues or with any one for that matter!

Thinking on creative ideas to spread your communication/message to intended audience is indeed becoming tricky and sometimes complicated job today. Marketing isn’t just a one-way communication in these times of technological advancement. In the age of Facebooks and LinkedIns and such other virtual social networking platforms, the term marketing has acquired several meanings. It’s not a mere communication to sell your stuff, it goes beyond that. You consider any marketing firm or a company; they are more inclined towards conversing and engaging with their target group (TG) rather than relying on various age old modes of one-way communication.

As a business person you need customers; customers may not need you!—Gandhi’s thoughts are so relevant today!

Hereon I will be sharing interesting facets of my journey occasionally if not regularly. Yes. I agree I have varied interests of topics in my mind to write or deliberate on, however, now I’m full of marketing... marketing...marketing! and various ideas on communicating the right information to the right TG about my organization’s offerings, which will have the unmatchable value for any individual.